Simon Gill Photography

A piece of the action


  • Product & packaging design
  • Print management
  • Social assets & ads

The brief

In search of a different angle, professional photographer Simon Gill wanted a new way to showcase his impressive portfolio as featured in Rouleur, Cycling Podcast, The Times and The Guardian. Lockdown proved jigsaws aren't exclusive to the over 70s and Simon is bringing style to this historical family pastime. At last, someone has made puzzles for the cool kids.

The solution

Before getting our pencils out, we used our print network to ensure the numbers stacked up. Simon specialises in professional cycling photography, so the puzzles had to appeal to all-that-wear-lycra (not just MAMILs). Out with the box and in with the tube (a great big tube), we designed a product that was robust and recyclable. We kept the branding chic and masculine, so whether it's gifted or left on the bookcase during a zoom call, street cred remains intact.
Simon Gill puzzle tubes all

Tonic have brought what was just an idea over a beer to reality, it would never have gone any further without your creativity & shared vision. We are so happy with how professional it looks. Thanks for giving me the confidence to pursue it and for your help with taking it to market.

Simon Gill

Professional sports photographer