Xcelsior
A statement worthy of her Majesty
Services
- Logo & visual identity
- Corporate collateral
- Website design & UX
- Website development
- Social assets
The brief
Accountancy & legal start-up Xcelsior needed an identity and online presence to reflect and promote their professional, friendly services. With a modern approach to all things Tax & Trusts, they wanted to disrupt what is a traditionally corporate environment with a fresh, contemporary brand.
The solution
Forget manilla files and un-creasable slacks - we created a brand that exudes modernity and confidence. A neutral-based colour palette with pops of colour represents wealth, wisdom and trust. The logo motif expands into simple
shapes, arranged to add movement and dimension to the brand both on and offline.
It's exactly what I was looking for... modern, clean, professional. You've taken onboard what's important to us and how we want to be seen by our customers – we've got a brand we're really proud of.