A statement worthy of her Majesty


  • Logo & visual identity
  • Corporate collateral
  • Website design & UX
  • Website development
  • Social assets

The brief

Accountancy & legal start-up Xcelsior needed an identity and online presence to reflect and promote their professional, friendly services. With a modern approach to all things Tax & Trusts, they wanted to disrupt what is a traditionally corporate environment with a fresh, contemporary brand.

The solution

Forget manilla files and un-creasable slacks - we created a brand that exudes modernity and confidence. A neutral-based colour palette with pops of colour represents wealth, wisdom and trust. The logo motif expands into simple shapes, arranged to add movement and dimension to the brand both on and offline.
Xcelsior website wording
Xcelsior website icons

It's exactly what I was looking for... modern, clean, professional. You've taken onboard what's important to us and how we want to be seen by our customers – we've got a brand we're really proud of.

Stacie Johnson

Director & Founder, Xcelsior